HOLIDAYS ON THE HOUSE

Bringing holiday cheer & exclusive offers to DraftKings Casino customers everywhere.

Beyond Broadcast

This was the first integrated campaign for DraftKings Casino. It boosted first-time depositors by 84% after it’s rollout in 2023, the largest acquisition in DK Casino history. Holidays on the House has now become the brand’s annual holiday promotion, running for four years straight.

My role: Naming, Concepting, Copywriting

Holidays on the House Radio

Art Director: Madison Albano
ACD: Nick Devine
CD: Matthew Zaifert

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